I have something kinda wild to report.
I was doing some analysis on TV advertising at work.
I think TV Advertising actually does have an impact on people purchasing items. I don't know how to feel anymore.
Like I spent the entire leadup to the project trying to work out how I was going to phrase
"looks like a waste of money"
to a client, and now I'm super glad I didn't even touch that topic.
don't worry, the project is still likely to show it's not profitable, but I was 100% prepared for "no statistical impact"